"UX Breakdown: Apex Legends’ Split-Second Chaos

Apex Legends UX breakdown analysis. One island. Sixty players. Split second chaos.
And yet, you always know what to do. That's not luck. That's design. Dive into the seamless integration of its core game loop and the intricate design of every screen, widget, and UI element.

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Abdi Jama
case study: YOPP Brand Strategy

I took a bare-bones MVP and turned it into Yopp, a buy now, pay later app for Gen Z in the GCC. A yellow and navy identity rooted in the region, five payment flows, and a design system engineering could build from.

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Abdi Jama
Leveraging Intrinsic and Extrinsic Motivation

People use products for two reasons. Rewards from outside, like points, loot and streaks. Or satisfaction from inside, like mastery, freedom and connection. This post covers both, how they link to self-determination theory, and how to design for each without one undermining the other.

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Abdi Jama
The diegetic UI of Dead Space

No health bar. No ammo counter. No menus that stop the world.
Just a man, a suit, and everything you need to know, right where it should be.
It's the most elegant interface in games. And nobody's had the courage to do it since.

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Abdi Jama
Accessibility in The Last of Us Part II

With millions of gamers facing difficulties and barriers, whether temporary or long term. Developers are seeking better ways to provide ways remove these barriers. Naughty Dog's The Last of Us Part II has been praised for its industry-defining accessibility features. So what can we learn from it?

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Abdi Jama