I'm Abdi Noor

Over 10+ years designing at scale across Call of Duty, Star Wars, BBC, and HSBC and more. But the things I'm most proud of aren't on the shelf. They're in the things we didn't ship.

What I believe

• Clarity is subtraction.

• People love hard things.

• No constraints, no design.

I'm happy hands-on, leading a team or setting direction, as long as the problem is hard and the people are sharp 🛠️

Case studies and writing are here. Say hello 👋

Made With ❤️ in LND 🇬🇧