Domino’s Pizza

Senior UX/UI Designer


What's the Story?

Working on a contract with on the Domino’s UK food delivery app to develop and design new features and do competitive analysis of other apps.


What did I do?

I was working within a large agile development team to come up with and improve new and existing features using analytics data and market research.

  • Provide new ideas and features and ways of validating

  • Design new concepts from ideas to working prototypes  

  • Improve features such as user delivery tracker

  • Provide BAU day to day design assistance to the business. 

  • Monitor and analyse app user data and user comments and feedback

  • Work though the complicated franchise model of pizza toppings and deals flows.



Working for a large organisation to compete in a fast-past industry. Monitoring  and adapting an app that is used over 10 million times a week.  

  • Working with an external client with many departments and stakeholders. 

  • Developing for a large user base with different needs and demands.



  • Sketches, notes and images.

  • PDF and PowerPoint presentations.

  • Managing a large library of sketch assets.

  • Feature wireframes and user flows.

  • Visual Design & assets in Zeplin.

  • Make and present prototypes.

  • UI specification and UI animation video.

  • Working with BA and QA to draw up.  

  • Feedback documents to developers.



Planning & Gathering requirements & competitor analysis

I started by working with other designers and client’s BAs, and POs to do some competitive analysis and desk research. We started analysis existing designs and data, then mapping out business, technical, and quality assurance criteria, but making sure to have my input and direct the process in a user centred approach. Before anything goes into sprint.  

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Turning the sketches and concepts into Wireframe

I would then take those original sketches and ideas and create details User Journeys Wireframes in Sketch or Omnigraffle.


Refinement sessions and user stories, estimations.  

I also created a lot of UX documentation PDF files to use across the team. I use visual designs with annotations. The present them in our elaboration sessions where I would take the team through the PDF files that show the new features for the next sprint and explain our aims and idea as well as take questions.

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Then the dev team would start estimating how long development would take for this sprint and assign points to the user stories.

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Style guide

A totally new brand identity meant that we had to create our own design resources. So we created a style guide document that included, Icons, colours, logos, textures, typography button styles and other UI elements.

Which are all important for the dev team in creating a consistent CSS document and for other designers and other teams in the business who might pick it uplater.

We also created a shared Adobe cloud library of all these elements.

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Branding and visual consistency

One of my main tasks was to share assets and files across the team and to make sure everything was in line with brand guidelines, as well as iOS and Material Design standards. I also help create and manage all the design files and documents on the main share servers.

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Having created PDF sec documents with annotations and having presented them to the team, I would then share the designs with the team via Zeplin.

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User testing support & feedback

I would test on devices as well as work with the QAs to check CAs and investigate bugs. Then I would work with the developers to sign off on builds and before realise.



Download on App stores


Thank you